CHALLENGE

Willed came to us with a name and a vision to provide Australians with a simpler solution to one of life’s most challenging tasks… managing death. They wanted a full brand refresh to quickly establish and articulate their business as a credible leader in end-of-life services including online Wills and Probate Applications. From brand strategy development, new brand positioning, story, identity, visual language and a launch-ready redesigned website, we had the challenge of meeting this deadline in just a few months.

THINKING

The passing of a loved one can be super challenging to deal with, let alone the many complications that proceed it. With this in mind, our core focus was to make every aspect of the Willed brand feel as simple and as friendly as possible. Starting with the brand icon, the outer shape of a heart leading into the form of a tick to represent care and getting things done with ease. Finished in a refreshingly uplifting palette of bright purple and cream and brought to life with a unique free-flowing illustrative style, this is Death Uncomplicated.

IMPACT

The new Willed branding and Website were launched in February 2022.
Awaiting results.

See the Willed website

Brand Strategy + Brand Positioning + Brand Story + Brand Identity
Visual Language + Website & Digital Design